Helping a Home Furnishing Brand Launch Its Online Store and Expand Into New Sales Channels

The team faced several obstacles at once. Their product data lived across spreadsheets, vendor folders, and old merchandising documents. Images varied in resolution and naming conventions. Setting up a store meant standardizing everything — measurements, materials, care instructions, color variations — across 24,000 items. They also lacked the internal capacity to upload products, map categories, fix inconsistencies, or update details as the store evolved. New sales channels sounded exciting, but the operational groundwork needed to be clean for the expansion to work.

The home furnishing market is competitive. A brand without a strong digital presence risks losing mindshare to more nimble online-first competitors.
Getting ecommerce right meant:

• faster product visibility
• direct customer feedback
• control over pricing
• higher margins
• diversification across channels

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The opportunity was clear — but execution required structured operations at scale.

1. Six-Week Store Buildout
TRANSFORM Solutions created the full ecommerce storefront, from structure to layout to backend configuration, ensuring it could handle a large SKU load without slowing down.

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2. Catalog Cleanup & Standardization
Product titles, dimensions, materials, lifestyle descriptions, and image sets were cleaned, organized, and optimized for online retail. Items were grouped correctly into categories like rugs, bedding, throws, pillows, and window panels.

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3. Bulk Product Uploads
Thousands of SKUs were uploaded with consistent tagging, variants, filters, and metadata so shoppers could search and browse comfortably.

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4. Marketplace & Additional Channel Preparation
Once the core store stabilized, TRANSFORM assisted with preparing data feeds for new sales channels — including marketplace listings and retailer onboarding.

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5. Traffic & Conversion Support
The team monitored early traffic patterns, addressed catalog issues, and resolved product-specific customer questions to improve early conversion rates.

Before

• No ecommerce presence
• Disorganized product data across multiple sources
• No internal capacity for multi-channel management
• Thousands of SKUs needing cleanup
• Limited customer reach outside wholesale partners

After

• Store built and launched in six weeks
• 6,000+ new visitors within the first three months
• Ecommerce grew to 20% of total sales by the second year
• Clean, organized product catalog for long-term expansion
• Ability to onboard multiple new marketplaces smoothly

• Store launched in 6 weeks
• 6,000+ new visitors within the first quarter
• 20% of total sales coming from ecommerce by year two
• Streamlined product catalog across 24,000 SKUs
• Reduced operational bottlenecks during expansion
• Smooth multi-channel rollout without internal hiring