TRANSFORM Solutions enabled channel expansion, cleaner order workflows, and a 95 percent drop in cancelled orders.

EXECUTIVE SUMMARY

A well-established marketing and consulting agency serving the US home furnishing industry began expanding deeper into ecommerce operations for its clients. What started as a natural extension of their service offering quickly became a strain on the team — marketplace uploads, inventory corrections, product data cleanup, and customer inquiries consumed far more time than expected. TRANSFORM Solutions stepped in to manage ecommerce operations at scale, allowing the agency to grow into new sales channels while improving customer service quality and reducing cancelled orders dramatically.

CLIENT BACKGROUND

A leading marketing and consulting agency operating for more than 15 years in the $92 billion furniture industry, working with manufacturers, importers, and retailers to expand distribution and drive sales.

The agency had strong relationships with home furnishing brands and deep expertise in merchandising and market strategy — but ecommerce workflows required different processes, more time, and a more operational rhythm than their core consulting team was built for.

THE CHALLENGE

The workload changed the moment ecommerce responsibilities increased.


Product catalogs arrived in different formats, with inconsistent attributes and incomplete descriptions.


Customer messages came in across multiple channels, often asking about dimensions, materials, lead times, or order status.


Inventory corrections lagged behind because the team split its attention across clients.


Cancelled orders rose simply because responses didn’t reach customers fast enough.

The agency wanted to embrace ecommerce growth — but not at the cost of their core strengths: marketing, client strategy, and relationship-building.

WHY IT MATTERED

Home furnishing shoppers expect accurate product details, prompt responses, and dependable order updates. Delays or mismatches don’t just hurt sales; they damage brand trust.
For the agency, improving ecommerce operations meant:

  • protecting client relationships
  • freeing their team to focus on high-value marketing work
  • expanding into additional sales channels without increasing internal strain

They needed a support system that could handle the operational load while preserving the quality their clients expected.

SOLUTION

1. Marketplace Listing Cleanup & Standardization
TRANSFORM Solutions reviewed product attributes, dimensions, materials, imagery, and pricing to create consistent listings across channels. Furniture requires precise information — and we made sure it was accurate before going live.

2. Order Processing & Inventory Coordination
Orders were tracked through every step, with inventory levels checked regularly to avoid overselling. Exceptions were flagged early so customers weren’t surprised with cancellations.

3. Customer Service Support
Incoming customer questions about product fit, delivery timelines, returns, and materials were handled quickly, reducing message backlogs that previously led to lost sales.

4. Channel Expansion Support
As workflows stabilized, TRANSFORM assisted the agency with onboarding new marketplaces and retail partners, providing the operational base needed to scale.

5. Exception Resolution for Non-Core Tasks
All time-consuming operational tasks — missing images, mismatched variants, unclear vendor notes — were handled by TRANSFORM so the agency’s internal team could stay focused on marketing and sales strategy.

BEFORE–AFTER TRANSFORMATION

Before

  • Catalogs inconsistent across sales channels
  • High number of preventable cancellations
  • Customer questions piling up
  • Delays in onboarding new channels
  • Core team distracted by operational tasks

After

  • Listings standardized and easier to maintain
  • Cancelled orders dropped by 95 percent
  • Faster responses increased customer satisfaction
  • Agency expanded smoothly into additional ecommerce platforms
  • Internal team focused on marketing and client strategy again

RESULTS

  • Increased operational efficiency, enabling expansion into new sales channels
  • Cancelled orders reduced by 95 percent
  • Non-core back-office work offloaded, allowing the core team to focus on marketing and client service
  • More agile onboarding for new retailers and online marketplaces
  • Improved customer satisfaction through faster and more reliable support

FAQs

Quick answers to questions ecommerce-driven agencies often ask when expanding operational workloads.
Do you support multi-channel ecommerce management?
Yes. We manage listings, inventory checks, orders, and customer messages across all major platforms.
How do you prevent cancelled orders?
By monitoring availability, addressing customer queries quickly, and resolving issues before they escalate.
Can you prepare furniture-specific product data?
Yes. We standardize dimensions, materials, variants, and imagery so listings remain accurate.
Do you assist with new channel onboarding?
We help prepare listings, requirements, and workflows so the agency can expand into new platforms smoothly.
Can your ecommerce pod scale during seasonal peaks?
Absolutely. We adjust staffing to match demand spikes, especially for home furnishing events and seasonal sales cycles.

Let’s begin a fruitful partnership

Trust TRANSFORM Solutions to be your partner in operational transformation.

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