Get Familiar with TRANSFORM

Established in Surat, Gujarat in 2002, TRANSFORM took shape at a time when structured backend operations and outsourced delivery models were still developing, and trust in outsourcing remained uncertain. While much of backend work was treated as transactional, TRANSFORM made a deliberate and defining choice — to stand for accountability, consistency, and responsibility over speed.

As one of the earliest structured BPO operations to scale from a non-metro Indian market, it evolved steadily into a trusted backend partner, guided by a single commitment: earning trust by building operations that bring clarity, stability, and peace of mind to business owners. Growth was never driven by urgency or aggressive selling.
It unfolded through steady delivery, client referrals, and a willingness to step up during difficult moments — not only when operations were running smoothly.

Working closely within client environments over years, TRANSFORM managed back-office functions, data processes, and daily workflows essential to business continuity. This proximity led to a defining insight: operations do not fail suddenly. They weaken quietly — through small gaps, overlooked processes, and unresolved inconsistencies. Rather than stepping away from complexity, TRANSFORM learned through it. Processes were refined, systems strengthened, and accountability embedded into leadership itself.

When real tests came — the COVID-19 pandemic, episodes of severe regional flooding — this foundation held. Well-established systems, clear ownership, and disciplined processes meant that critical client engagements continued without avoidable disruption. Continuity was never a contingency plan. It was built into how the organisation functioned. Today, teams operate out of our delivery centre in Surat, supporting global workflows.

Our Mission

Our mission is to empower every organization globally to improve efficiency and save costs in non-core functions.

Our Vision

To be the best service engine for global organizations.

What guides every decision

TRANSFORM takes pride in having aligned mission, vision and values that help us serve our customers and stakeholders involved in making us a part of the industry. We CARE:

C

Customer Centricity

We put our customers and their requirements first, always; and focus on value creation.

A

Accountability & Integrity

We aim to be ethical, transparent and sincere in all transactions to enable fairness in all aspects.

R

Respect for Individuals

We shall be respectful towards all individuals, and take responsibility for all actions.

E

Excellence

We strive for excellence at each stage for our customers - as an individual, a team and an organization.

Connected and Supported by the Best in the Industry

Shopify logo featuring a green shopping bag with an “S” and the word Shopify in black text.Sitecore logo with a red circular emblem and the text “sitecore Own the experience.”TriggMine logo featuring black and blue text.Stitch Labs logo with layered blue and teal shapes beside lowercase brand name.Windsor Circle logo with a castle tower icon inside a circular emblem next to the brand name.WorldFirst logo with a vertical blue-green bar and the tagline “We’re changing money” beneath the brand name.451 Alliance logo with the text “Global Digital Infrastructure” and a blue circle containing the number 451.

Our Team

A company, team or organization can only be as good as the people who make it function on a daily basis. That is why TRANSFORM Solutions is among the world leaders in business process outsourcing solutions.

CEO

Ashfaq Shilliwala

Founder & CEO

chief people officer

Seema Shiliwala

Co-Founder & Chief People Officer

People

Bala Pandalangat

Chief Revenue Officer

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What 23 years of steady delivery looks like

23+

Years in operation

Founded in 2002. Still running. The same values that guided the first engagement guide every engagement today.

95%

Client retention rate

Most clients stay because the teambecomes part of their workflow. That is nota satisfaction score.

700+

Clients served globally

Hilton Worldwide, Oracle, McDonald's, AAA, Savills, PropertyGuru, Ray White, Bloom Energy — across eCommerce, financial services, real estate, hospitality, and technology.

48–72 hrs

To a working team

From scope agreement to operational. Most engagements start with a working team inside a week.

Trust is earned through steady, responsible work. Not promises.

Our Credo

Each individual and organization we deal with, either through partnership or transaction becomes a part of our journey. We consider them our stakeholders, for whom we endeavor to make a difference. They drive us to perform the best, everytime.

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Our Customers

Our responsibility is to our customers. Our customers are a part of our service engine. They have trusted us with the delivery of their service and it is our responsibility to delight them. We will invest in delivery excellence through people and technology to maximize value for our customers.

Icon representing people with three abstract human figures in pink shades.

Our People

Our next responsibility is to our people. They are an integral part of our service engine. We are responsible for ensuring a happy, healthy and growing TRANSFORM family. We are responsible for professional growth of our people. This includes career and skill improvement in areas that deliver direct value to our customers.

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Our Ecosystem

Our responsibility also lies to the eco-system that we are a part of. Our service engine consists of several players all of who come together to create value for our customers. This includes industry associations focused on uplifting the cause of delivering better services to the world.

Icon representing personal identity with a user silhouette inside a blue hexagon, symbolizing “Our Selves.”

Our Selves

Our final responsibility is to ourselves. We are responsible for our own health and professional growth. We work to a shared cause of making TRANSFORM Solutions the service engine of the world. With this in mind we choose actions that are in the long term interest of the company while meeting its short term needs.

If this sounds like the kind of company
you want to work with, let's talk.